Branding & Marketing
In any industry, there are products whose brand name triggers instant, positive associations. Often these brands are leaders in their respective categories.
Great branding involves knowing who you are as a brand and then effectively demonstrating and communicating your brand promise.
This applies to both stations and talent.
The reality though, for many stations, is the lack of a significant significant budget to facilitate this.
In addition to traditional marketing, A&O&B continually provides guerilla marketing recommendations with out of the box, “moneyless marketing” and “income marketing” strategies and tactics.
A&O&B’s Seven-Step Branding Process helps stations and talent discover and maximize branding opportunities and communicate them effectively across multiple platforms and listener touchpoints.