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206 498 6261
Mike O'Malley
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Albright & O'Malley & Brenner
  • Home
  • About Us
  • Services
    • Radio Station Consulting
    • Morning Show Development
    • Research
    • Digital
    • Sales Promotions
    • Branding & Marketing
  • Blog & Articles
  • Contacts
  • Client Login
Jaye Albright
206 498 6261
Mike O'Malley
732 937 5757
Becky Brenner
206 595 7086
Kenny Jay
612 704 9780
HomeBlog & Articles
  • COUNTRY’S TWO YEAR SUMMER SLIDE: You May Be Surprised at the “Smaller Piece of the Pie” Story

    • 09/21/2016
    • Posted by: Mike O'Malley
    • Category: Country ratings, Nielsen
    No Comments

    Quick: What’s down but up at the same time?   Answer: Country this summer: more AQH, smaller share of the pie.   Country’s strongest months still happen over the summer, though looking at the latest trends (thanks to Nielsen’s Tony Hereau for providing A&O&B this chart) country is clearly off in share compared to the

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  • Some Labor Day Thoughts and Songs for Those Who Labor In the Greatest Business in the World: Radio

    • 09/05/2016
    • Posted by: Mike O'Malley
    • Category: country songs inspire, Labor Day, radio, Talent
    No Comments

    Labor Day / Labour Day honors the contributions workers have made to better our lives. It became a US federal holiday in 1894 – though 30 states already officially celebrated Labor Day.  In Canada, Labour Day (also celebrated on the first Monday of September) has been a holiday since the 1880s. While we celebrate in

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  • 16 Bullets from Podcast Movement 16

    • 07/11/2016
    • Posted by: Mike OMalley
    • Category: podcast movement 16, podcasting
    No Comments

    There’s nothing like spending two days with people who are “over the top” passionate about something. In this case that something was podcasting with the excitement surrounding it on display at “Podcast Movement 16” in Chicago this past Thursday and Friday. Some of our radio clients and friends have been asking questions like: Is podcasting

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  • Remembering the Great Dan Daniel: Six Principles Behind the Success of One of America’s Premiere Air Talents

    • 06/26/2016
    • Posted by: Mike O'Malley
    • Category: air talent
    No Comments

    Dan Daniel was one of the great air talents in America, being a standout in New York City for 42-plus years before he passed last week all too soon at 81. With minor edits, this is a piece I wrote at the end of 2002 when, while still at the top of his game, “Dandy

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  • Honored by the Country Radio Hall of Fame Forever and Ever Amen

    • 06/22/2016
    • Posted by: Mike O'Malley
    • Category: Uncategorized
    No Comments

    Tonight is a special night for Country Radio – it’s the night when the Country Radio Broadcasters honors some of radio’s best with inductions into the Country Radio Hall of Fame and presentations of special awards. One of the Honorees will be this year’s Artist Career Achievement Recipient, Randy Travis. Randy, who was also announced as this year’s Modern

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  • Country: Jumping the Shark and Growing the Beard?

    • 06/13/2016
    • Posted by: Mike O'Malley
    • Category: country music, country radio programming
    No Comments

    We may look back on last week as the time when country “jumped the shark.” There was Pitbull (@Pitbull),Cheap Trick, Fifth Harmony and Pharrell (you could make a case for Pharrell given his collaboration with Little Big Town) on a country awards show. Then there were releases to country radio that had some programmers feeling the pop envelope had been pushed too

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  • Ten Take Aways from Hivio Audio Future Festival (20-Somethings and Radio? See #8)

    • 06/06/2016
    • Posted by: Mike O'Malley
    • Category: podcasting, radio
    No Comments

    Audience, content and platforms – notably podcasting – were some of the more frequently discussed topics at the Hivio Audio Future Festival 2016 last week (see Hivio word cloud).   Mark Ramsey Media‘s annual Hivio event is a “hive” of audio ideas and actions shared by people who normally wouldn’t collectively make up a typical radio convention agenda

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  • Infographic: How to Create Amazing Content for Every Show, Every Day In Seven Steps

    • 05/25/2016
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    Facts are forgettable. Stories are sticky. But going from that knowledge to daily creation can be challenging. Here are seven steps to help you create and  tell a story that’s both relevant and entertaining: Try it out and let me know how it goes.

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  • Lee Waas: More Than Just the Mister Softee Jingle Creator: His Thoughts on Today’s Ads Plus Three Take-Aways For Better Creative

    • 04/29/2016
    • Posted by: Mike O'Malley
    • Category: advertising, jingles, Mister Softee
    No Comments

    Lee Waas, creator of the Mister Softee jingle didn’t know how to read or write music. But he sure did know about advertising and thinking outside the box.

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  • Best Jobs Survey: Entertaining on the One Hand, An Opportunity for Growth, Respect and Recruitment on the Other

    • 04/23/2016
    • Posted by: Mike O'Malley
    • Category: Uncategorized
    No Comments

    Not that I spend a lot of time thinking about surveys like this, but the latest CareerCast.com 2016 Jobs Report ranks “Disc Jockey” 197th out of 200 (we’ve apparently lost our bullet; in 2012 we were 180th). Obviously if you love what you do, your job is at or near the top of your own list and

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