Because I have the talent (?) to find a baseball-related analogy for almost anything in life, MLB’s opening week is always an exciting time for me. Not only does it spell the end of “there’s nothing to watch on TV,” the opening games hold the promise for a brand new season of baseball metaphors and

You can’t ignore this freight train.  Your radio station must be active on the most used device, with the most personal impact, and an increasing role in your listener’s daily lives.   Edison’s Infinite Dial 2015, reveals the strength of on-line radio listening by demo and the device most used to listen:     It is imperative

You have approximately 15 seconds to make a first impression.  That is just as true in radio as it is in real life.  The amount of time you are granted after that first 15 seconds depends on how good you are at making what you have to say really matter to that listener.  On Twitter,

This is a good week to get inspired by the “no doubt; we can do it” mentality of the Seattle Seahawks. This team continues to overcome adversity and accomplish the unexpected; and the beauty of it all is that no one person can, or will, take credit for the wins. It is a team effort all the