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Jaye Albright
206 498 6261
Mike O'Malley
732 937 5757
Becky Brenner
206 595 7086
Kenny Jay
612 704 9780
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Albright & O'Malley & Brenner
  • Home
  • About Us
  • Services
    • Radio Station Consulting
    • Morning Show Development
    • Research
    • Digital
    • Sales Promotions
    • Branding & Marketing
  • Blog & Articles
  • Contacts
  • Client Login
Jaye Albright
206 498 6261
Mike O'Malley
732 937 5757
Becky Brenner
206 595 7086
Kenny Jay
612 704 9780
HomeBlog & Articles
  • Pandora Users And Radio’s Opportunities

    • 12/03/2012
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    Ask Pandora listeners what they like most about radio and they’ll tell you it’s ‘feeling connected.’ Their big dislikes? Radio is boring and fatiguing. Those are some of the findings Jeff Vidler, Sr. Vice President of Media and Entertainment Research, shares in a new Vision Critical report, “What Pandora Means for Radio.” The Canadian company

    read more
  • Frequency Is Your Friend

    • 11/27/2012
    • Posted by: B Brenner Believes...
    • Category: Uncategorized
    No Comments

    You know the statistics.  The average person is exposed to anywhere from 247 to 5,000 messages per day.   A person needs to hear new information at least three times before it registers in his/her mind for immediate recollection.  It takes even longer to become truly familiar with, and develop an affinity for, anything new.  All

    read more
  • Of Course I’m Going to Have A Great Show Monday: 20 Relatives Are Coming Over for Thanksgiving Dinner

    • 11/21/2012
    • Posted by: Mike O'Malley
    • Category: morning show, radio programming
    No Comments

    It’s going to be one of the most asked questions Monday: “How was your Thanksgiving?” The majority of answers will be mundane – hardly show-worthy material. Yet there is a rich source of content that you can tap into simply by showing up for dinner. A Pew Research Center Report from 2 years ago estimated

    read more
  • Effective Billboards Part 2: Positioning a Show with a Word and a Gesture

    • 11/13/2012
    • Posted by: Mike O'Malley
    • Category: marketing
    No Comments

    The leaves have fallen and the billboards have risen. It must be the November TV sweeps. Clean, minimal word count, attention-getting/stand-out-ability, asking for action directly or indirectly, and having a post-impression ‘afterglow’ are traits of effective billboards. The bright yellow on this Fox 5 board pops, while the iconic gesture and the portmanteau (the “aaayyy” is implied) do

    read more
  • Insane Courage

    • 11/12/2012
    • Posted by: B Brenner Believes...
    • Category: Uncategorized
    No Comments

    If you haven’t seen the movie “We Bought A Zoo” I would highly recommend it.  Yes it is predictable and sentimental, but it is also inspiring, motivating and it makes you feel good about humans.  It is a strong reminder that people can accomplish anything when they work together and have a positive mental attitude. 

    read more
  • Nashville – Expect the Unexpected

    • 11/01/2012
    • Posted by: B Brenner Believes...
    • Category: Uncategorized
    No Comments

      CMA Awards week is winding down in Nashville and I am reminded once again how amazing it is to work in the country music business. The CMA is dedicated to bringing the poetry and emotion of Country Music to the world.  The awards show certainly accomplishes that goal.  You can always count on a

    read more
  • Hurricane Sandy: Radio Homepages Range from “All Over It” to “Absent”

    • 10/29/2012
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    Waiting for a hurricane is like waiting for unwanted company. You have to get ready, even though you hope plans will change and your company won’t show up. No such luck in New Jersey today as Hurricane Sandy, arguably the state’s most unwanted guest, is at our doorstep. With Atlantic City projected to be close

    read more
  • Can You Do A Show Like Taylor Swift?

    • 10/26/2012
    • Posted by: Mike O'Malley
    • Category: air talent, radio programming
    No Comments

    On any number of levels it’s hard not to be incredibly impressed with Taylor Swift. But watching her at the Ed Sullivan Theater in New York do a ‘Live on Letterman’ segment Tuesday night, I was way beyond impressed. ‘Wowed’ wouldn’t be too much. I want to be careful not to use the word ‘performance’

    read more
    • 10/23/2012
    • Posted by: B Brenner Believes...
    • Category: Uncategorized
    No Comments

    Community Feeds The Soul   Radio has the unique opportunity to be a community for our listeners.  It is human nature to seek out like-minded people with similar core values to surround yourself with; to find a place where you belong.   It is a simple concept on paper but much harder to execute in practice.

    read more
  • Effective Emails Start with Strong Subject Lines

    • 09/25/2012
    • Posted by: Mike O'Malley
    • Category: marketing, radio programming
    No Comments

    The likelihood of listeners opening up one of your emails is improved with a great subject line. Here’s a good one from 3-time ACM Station of the Year winner (and long time A&O partner), Cat Country 98.7 in Pensacola, FL. Subject: OPEN this email and you might win Zac Brown Tickets A subject line like

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