Jaye Albright
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CRS 2011: What Will You Take Away?
- 11/17/2010
- Posted by: Mike O'Malley
- Category: country radio
2 CommentsCRS, the Country Radio Seminar, is one of the great learning conventions. The 2011 agenda has relevant sessions no matter where you are on the “experience continuum.” Have a conversation about CRS and it won’t be long before the discussion turns to a specific panel, keynote or take-away that had a positive impact on the attendees job performance or perhaps even
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Just A FEW More Awards From Last Night
- 11/11/2010
- Posted by: Mike O'Malley
- Category: country radio
Was that a great CMA Awards Show or what? Unfortunately, just like Thanksgiving dinner, there’s so much hype/anticipation/excitement/work that leads up to it that it’s over all too quickly. Just like any good holiday meal, there ought to be a few ‘left-overs.’ So in that spirit, here are my left-overs: the “Post-Show Awards.” Feel free to add your
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Take 10: 10 Show Strategies and Tactics You Can Use Right Now
- 11/09/2010
- Posted by: Mike O'Malley
- Category: country radio, DJs, radio
You know how when you’re reading about one thing and you’re struck with how the concepts also apply to something else? That happened to me as I was reading 10 Steps to More Scientific Social Media Marketing by Dan Zarrella . While I was reading about Dan’s topic, I was thinking how each of his 10 points
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Fall Rituals: Raking and Writing
- 10/30/2010
- Posted by: Mike O'Malley
- Category: country radio, imaging, radio
Fresh, fun, topical imaging on your station stands out like a just-raked yard in fall. And this time of the year provides plenty of opportunities for writing (and raking). What will you write for: Halloween, Election Day, the change from Daylight Savings Time, Veterans’ Day/Remembrance Day, Thanksgiving, Black Friday, Christmas, and New Year’s Eve/Day? Plus
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Radio 2010: Listening and Lifestyle Profiles…and Coaching Tool
- 10/15/2010
- Posted by: Mike O'Malley
- Category: air talent, coaching, country radio
National ratings data and lifestyle information on the major formats is again available for free in the newly released Radio Today 2010 pdf from Arbitron. Download it free here. There’s lots of good news for country: • Fall 2009’s combined (PPM and Diary) country share was 13.4% (4.4%/4th in PPM markets and 14.1%/1st in diary markets). That’s
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Like THIS for Example
- 10/10/2010
- Posted by: Mike O'Malley
- Category: coaching, country radio, radio
Sometimes a good example is the best way to make your point. That was what Jon Robbins, Operations Manager/Adventure Radio Group/Savannah thought when he used a Mediabase monitor to issue a “What content do you have planned for Monday’s show?” challenge to his morning shows. Jon told me, “I saw (the WMJI/Cleveland show highlights) on Mediabase
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From Audience Killer to Great Radio in Two Steps
- 10/05/2010
- Posted by: Mike O'Malley
- Category: air talent, coaching, country radio, radio
The well-intentioned representative from (insert name of local charity here) comes to your studio and wants to tell you in great detail how your listeners can help out or make a donation. Unfortunately, a lot of listeners didn’t hang around for the specifics because they were never motivated to participate in the first place. An
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The “Sooner or Later” Tightrope
- 09/07/2010
- Posted by: Mike O'Malley
- Category: management
One of the highlights of the Management Circus is the high wire act – where the “needs of now” on one side are balanced against “longer term objectives” on the other. If you’re walking this tightrope on a daily basis (as so many of us are), Kevin Roberts, CEO Worldwide of Saatchi and Saatchi says
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The 50 Minute Oil Change – 50 Ideas for Your Morning Show
- 07/22/2010
- Posted by: Mike O'Malley
- Category: morning show, radio
Thanks to all who attended the standing room only panel Tommy Kramer and I presented Friday, 7/16/10 at Conclave 35. And a very special thanks to all the great morning show talent who so generously gave of their time and creativity and created a video for us to share (you’re credited in the list below). Your efforts
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The 50 Minute Oil Change
- 07/20/2010
- Posted by: Mike O'Malley
- Category: air talent, coaching, DJs
Thanks to all who attended the standing room only panel Tommy Kramer and I presented Friday, 7/16/10 at The Conclave. And a very special thanks to all who created a video for us to share (credits in parentheses). Your efforts were appreciated by us all! In creating the panel, Tommy and I wanted to share