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Be the Voice of Reason
- 03/16/2020
- Posted by: Mike O'Malley
- Category: country radio programming, radio, radio programming
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Imagine “reason” as a continuum: from 1 (everything is normal) to 10 (the world is about to come to an end). When it comes to the coronavirus, I’ll leave it to you to determine where the mainstream media stands on this continuum. For radio however, I encourage you to position your station to be the
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Breakfast Is the Most Important Meal (and Daypart) of the Day?
- 03/02/2020
- Posted by: Mike O'Malley
- Category: country radio programming, Country ratings, Nielsen ratings
Many of us were brought up hearing this from our parents, grandparents, or a TV commercial: “Breakfast is the most important meal of the day.” While this may or may not be medically accurate, it is absolutely on the money (literally) for fast food restaurants. And it should be for radio too . So perhaps
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20 Quotes, Paraphrases and Take-Aways from CRS 2020
- 02/24/2020
- Posted by: Mike O'Malley
- Category: country radio, country radio programming, Talent
I pitch attending CRS all year. That’s because in my opinion, the Country Radio Seminar is the radio industry’s premiere learning convention. It doesn’t matter what your format is. But if you’re in country radio, you can quadruple the benefits. If I’ve counted correctly, this year was my 38th consecutive year in attendance. Apparently I was
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Anticipation: Football, Commercials, and Radio
- 02/03/2020
- Posted by: Mike O'Malley
- Category: radio programming
Imagine how crazy this sounds. Your audience has such a huge interest in the commercials your station is going to air that you are compelled to post of schedule of them in advance so that the audience will k now what spots will run and when. But that’s not all. Interest is so high for these
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10 Ways You Can Stand Out From Everyone Else
- 01/21/2020
- Posted by: Mike O'Malley
- Category: air talent, country radio, DJs, radio, radio programming, social media, storytelling, unemployment
A lot of very talented radio people are currently looking for a new job – hundreds more than just a few days ago. If you’re looking for a new place to use your skills, hopefully it’s because of a decision you made rather than someone else. But either way, one of your biggest challenges will
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Formats with the Most Momentum Entering 2020 and why Country is Poised to Increase
- 01/07/2020
- Posted by: Mike O'Malley
- Category: country radio, country radio programming, Country ratings, radio, radio programming, Radio Ratings
Each year since 2016 I’ve posted a piece about formats with the most “share momentum” entering the New Year. That is, formats that are seeing consistent growth and formats that are not. The data source is Nielsen’s Tops of 2019: Radio summary which reports leading formats (AQH share) in PPM markets from January to November.
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A&O&B’s Year End Music Rewind: 2019 Ends with Cautious Optimism
- 12/22/2019
- Posted by: Mike O'Malley
- Category: country music, country radio programming, radio programming
Each December for the past 26 years, A&O&B has released our Year End Music Rewind which includes music trends, our list of the Best Testing Songs of the Year and advice going forward. In last year’s report we predicted that 2019 would be the “set up” year for a musically stronger 2020. Our Year End
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How Your Station Can Tap Into the Incredible Power of Recognition
- 11/30/2019
- Posted by: Mike O'Malley
- Category: advertising, coaching, management, marketing, Thanksgiving
Thanksgiving seems like the perfect time for the recognition of others and to share a reciprocal “thank you.” In this case, the thanks goes to Lamar Outdoor. They gifted Cat Country 98-7 Pensacola (WYCT) multiple billboards congratulating the station on its most recent CMA Station of the Year award. For sure Cat Country is a
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Christmas Music: How Much Do You Need? (Hint: Not a Lot)
- 11/14/2019
- Posted by: Mike O'Malley
- Category: Christmas, country radio programming, Country ratings, Nielsen ratings, radio programming
Christmas music on the radio means it’s the least wonderful time of the year… for country ratings that is. Diary market Decembers are hit and miss for Country shares (often miss) while in PPM markets the Holiday Book are ALWAYS the lowest ratings periods of the year for country. How much lower? Using PPM data
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Making Your Station Part of the Conversation
- 10/08/2019
- Posted by: Mike O'Malley
- Category: branding, country music, country radio, radio programming
It’s a no brainer: making your station part of the conversation is good business. However if you’ve been in country for any length of time you’ve probably encountered these sorts of conversations when it comes to our format: I like most music but I don’t understand country Is that the same as country and western?