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A Great Country Song Makes You Feel – Are You “Feeling” Ken Burns’ “Country Music?”
- 09/23/2019
- Posted by: Mike O'Malley
- Category: country music, country radio, country radio programming
2 Comments
As I write this there are four episodes yet to air. But even at the halfway point, it has been hard to watch “Country Music” and not feel something. But that’s how a show about country music should be, right? Because a great country song makes you feel. The Feel Sometimes a great country song
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7 Showmanship Lessons from Blake Shelton
- 09/18/2019
- Posted by: Mike O'Malley
- Category: Blake Shelton, country music, country radio programming, DJs, radio programming
We learn by watching and imitating. From perfecting a dance move to watching a YouTube DIY video, the process of observation and modeling is powerful. This struck me at a recent Blake Shelton show. Here was a master showman plying his craft so deftly that I was compelled to make notes. I shared 15 of
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#ChickenWars: Y’all Capitalizing?
- 08/26/2019
- Posted by: Mike O'Malley
- Category: advertising, branding, country radio programming, marketing, radio programming
As your’e reading this, #ChickenWars is delivering the ultimate marketing fantasy. Imagine that your brand is being seen and talked about by hundreds of thousands of people. And that this social talk/exposure has not just raised awareness of your product but it has simultaneously and instantaneously resulted in a dramatic spike in your product’s consumption.
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21 Things that Can Help or Hurt Your Time Spent Listening
- 08/08/2019
- Posted by: Mike O'Malley
- Category: country radio programming, Nielsen ratings, radio programming, Radio Ratings
Spring 2019 ratings data from Eastlan and Numeris are out now and the last of the Nielsen diary reports hit desks next week. The three metrics most programmers will go to first are Share, Cume and TSL. It’s the latter that often generates the most conversation and sometimes the most controversy. That’s because there are
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Shark Week: A ‘Finny’ Thing Happened on the Way to the Marketing and Promotions Meeting
- 07/29/2019
- Posted by: Mike O'Malley
- Category: country radio programming, marketing, Nielsen ratings, radio programming
Sunday, July 28th marks the beginning of the 31st annual Shark Week on the Discovery Channel. 31 years. Yes. I know. But strong ratings (39.4 million viewers last year good for 4th among 18-49 according to Nielsen) and a decade of buzz worthiness qualifies Shark Week as an actual “thing.” In fact it’s enough of
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Status Update: Country’s Currents Half Way to 2020
- 07/24/2019
- Posted by: Mike O'Malley
- Category: country music, country radio, country radio programming, radio programming
Each July A&O&B takes the pulse of country’s currents. It’s at this halfway point in the year that we look at where our current music stands, how it compares to previous years, and how to best use this knowledge to have the strongest second half possible. Midway through last year there was a bit of
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How Adopting a Home Run Derby Mindset Can Help Talent
- 07/15/2019
- Posted by: Mike O'Malley
- Category: baseball, coaching, DJs, radio, radio programming, Talent
MLB’s All Star week is over and this weekend it was back to the grind for the league’s 30 teams. I almost always find a radio-related analogy or two to take away from the week. This year I was thinking about the “all or nothing” nature of the Home Run Derby. That morphed into thinking
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A Common Denominator of Country Radio Hall of Famers
- 06/24/2019
- Posted by: Mike O'Malley
- Category: air talent, country radio, Country Radio Hall of Fame, mentoring, radio
The Country Radio Hall of Fame added six new members last week (6/19)/19. As is customary, each inductee made remarks after being introduced. And while the “M” word wasn’t specifically used, a common theme across the speeches was mentoring. Saying Thanks There was grateful acknowledgement to those who took the time to teach radio-fundamentals –
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Losing a Brand: How People Say Goodbye Reveals A Lot
- 06/12/2019
- Posted by: Mike O'Malley
- Category: branding, radio programming, Twitter, WPLJ
95-5 WPLJ in New York City rode off into the sunset last week. The station had a storied history in the market, and the talent that passed through its doors could fill a lot of pages in a “Who’s Who” of major market DJs and program directors. Listeners were quick to react to losing a
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Does Your Station Need A Wrecking Ball? A Strategy for Getting Country P-1’s to Switch from a Competitor to You
- 05/23/2019
- Posted by: Mike O'Malley
- Category: country radio programming, heritage station, radio programming, switchability
I was presenting the results of an A&O&B partner station’s Roadmap 2019 (our company’s annual online perceptual study) when we paused on a slide about switchability. We talked a good bit about the difficulty of getting Country P-1’s to switch from a competitor to your station. As the above slide shows, a mere 13% said