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The One Thing That Will Make You A Better Coach or Manager
- 05/16/2018
- Posted by: Mike O'Malley
- Category: air talent, coaching, content, Talent
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Is the way you coach helping or hurting? A recent Olgivy and Mather blog post got me thinking about this – specifically the gap that can occur between the words we use to coach and the results we anticipate. The post “’Content’ is a terrible term. Please stop using it” from John Long was about
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Showcase Your Station this Summer: 5 Marketing Lessons from the Vegas Golden Knights
- 04/30/2018
- Posted by: Mike O'Malley
- Category: marketing, radio
If you were in Las Vegas earlier this past April for the NAB (or for any reason), you might have done a double-take. Let me clarify. Las Vegas offers plenty of reasons to take a second look at something, but the above advertising piece for the Vegas Golden Knights NHL team is what I’m talking
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New Nielsen Diary Monthly Radio Insights: Granular Information Programmers will Love
- 04/04/2018
- Posted by: Mike O'Malley
- Category: Uncategorized
“Extrapolations will become a thing of the past.” That’s how Nielsen’s Jon Miller, VP, Audience Insights, sees the impact of “Diary Monthly Radio Insights,” the new service Nielsen rolled out to diary markets last week. The slug line for this series of reports is “granular insights delivered quickly.” And that’s pretty much exactly what you
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Why Now Might Be the Perfect Time To Launch a Podcast
- 03/22/2018
- Posted by: Mike O'Malley
- Category: podcasting, radio
It’s been a good few weeks for podcasting – certainly in terms of industry word of mouth. Much of the recent podcast talk is being driven (and deservedly so) by the latest installment of the Infinite Dial released earlier this month from Edison Research. In it, Edison reported that 73 million (26% of the 12+ population)
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Switchability: Seven Ways to Keep Listeners from Switching
- 01/26/2018
- Posted by: Mike O'Malley
- Category: Audience Research, country radio, radio programming
This is always an exciting time of the year for A&O&B stations as it’s the time when their listeners are taking part in our annual online perceptual study, Roadmap. Roadmap delivers a wealth of information about listeners: their preferred sub-genres of music, how they feel about their station’s morning show, social media and tech
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Formats With the Most Momentum Entering 2018 Plus 3 Questions to Ask For Growth
- 01/04/2018
- Posted by: Mike O'Malley
- Category: Nielsen ratings, radio programming, Radio Ratings
Each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January through November in PPM markets. Trending the data suggest formats with the most momentum. There are separate rankings for 6+, 18-34 and 25-54. Before we got to the trends, here are Nielsen’s
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Pair Of Threes: Top Country Songs/Artists/Trends of ’17 and Top 3 Music Recommendations for ’18
- 12/21/2017
- Posted by: Mike O'Malley
- Category: country music, country radio programming
If you like lists, this is your time of the year. It seems like there’s a “Best of 2017” list for just about everything. For those of you who have enjoyed our annual Top Country Songs / Artists / Trends of the Year posts, we trust you’ll enjoy 2017’s at least as much. Plus, looking
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A&O&B’s Third Annual CMA Infographic
- 11/07/2017
- Posted by: Mike O'Malley
- Category: CMA Awards, country radio
We started doing our CMA Infographics two years ago and got such positive feedback we decided to make it an annual post. So to celebrate the 51st annual event (Wednesday, November 8), here’s this year’s infographic. Enjoy it and enjoy the show! Check out our last two CMA infographics – 2016 here and 2015 here.
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Build, Find, or Be a Great Manager
- 10/30/2017
- Posted by: Mike O'Malley
- Category: coaching, management, radio
If you could build the ultimate Operations Manager, Program Director – or even General Manager – from scratch, what qualities would you absolutely want him or her to have to lead your team? Putting your thoughts into a paragraph might look something like this: It will be someone who believes in analytics and does not merely
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The Carpe Diem Power of Imaging
- 10/26/2017
- Posted by: Mike O'Malley
- Category: imaging, radio programming
From talent content to promotions to advertising, we’re constantly striving to be “in the moment.” But don’t overlook imaging. Imaging is another powerful tool you can use to reflect your audience’s lifestyle and demonstrate that your station is on the same page with them. Fresh, fun, topical imaging on your station stands out like a just-raked