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How to Create “Big Game”-Worthy Content
- 02/13/2022
- Posted by: Mike O'Malley
- Category: advertising, content, radio programming
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Imagine how crazy this sounds. Your audience’s interest in your commercials is so strong that you release previews of them in advance. And, because the audience wants the commercials to be longer than their standard length, you release extended cuts. You’ve created “big game”-worthy content. The demand to consume these commercials has been such
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Radio: Leading Listeners and Advertisers Through the Pandemic
- 05/03/2020
- Posted by: Mike O'Malley
- Category: advertising, advertising in a crisis, country radio programming, local radio, Radio Advertising and Sales
As you may have seen last month, A&O&B released a clients-only e-book exploring the sales and audience opportunities arising from the coronavirus pandemic. We titled it, “Radio: Leading Listeners and Advertisers Through the Pandemic.” In all, there are more than 100 ideas that smart radio stations can use to help advertisers and listeners – especially
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Don’t let Clients Make a Mistake and Cancel their Advertising
- 03/29/2020
- Posted by: Mike O'Malley
- Category: advertising, advertising in a crisis, crisis management, radio programming
Cancellations are the last thing radio needs now. But it’s not a good idea for advertisers either. In fact, history bears out that cancelling advertising schedules in a crisis is a poor long-term strategy. Don’t let your clients make a mistake and cancel their advertising. I’ve made it a mission to find reasons and encouraging
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Radio’s Speed and Local Connectivity Make Us the Right Medium at the Right Time
- 03/28/2020
- Posted by: Mike O'Malley
- Category: advertising, country radio programming, crisis management
Two of our greatest assets – radio’s speed and local connectivity – are just what our communities need right now. In addition to being the “voice of reason” (read that blog here), we have a timely and immediate opportunity to help our listeners and – perhaps especially – our advertisers. Some stations are receiving cancellations
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How Your Station Can Tap Into the Incredible Power of Recognition
- 11/30/2019
- Posted by: Mike O'Malley
- Category: advertising, coaching, management, marketing, Thanksgiving
Thanksgiving seems like the perfect time for the recognition of others and to share a reciprocal “thank you.” In this case, the thanks goes to Lamar Outdoor. They gifted Cat Country 98-7 Pensacola (WYCT) multiple billboards congratulating the station on its most recent CMA Station of the Year award. For sure Cat Country is a
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#ChickenWars: Y’all Capitalizing?
- 08/26/2019
- Posted by: Mike O'Malley
- Category: advertising, branding, country radio programming, marketing, radio programming
As your’e reading this, #ChickenWars is delivering the ultimate marketing fantasy. Imagine that your brand is being seen and talked about by hundreds of thousands of people. And that this social talk/exposure has not just raised awareness of your product but it has simultaneously and instantaneously resulted in a dramatic spike in your product’s consumption.
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Buzz Ride: Earned Media Thoughts Via Apple
- 09/12/2018
- Posted by: Mike O'Malley
- Category: advertising, country radio programming, radio programming
There are plenty of ways to measure success. And Apple, by almost every measure is a hugely successful company. This past August, Apple became the first company ever to have a market cap of over $1 trillion. Investopedia did the math and estimated an investment of less than $1000 in Apple’s 1980 IPO would have generated
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Episodic Content: Lessons from a Bunch of Bananas
- 08/28/2018
- Posted by: Mike O'Malley
- Category: advertising, radio programming, storytelling
It’s the episodic content of the grocery world. You might have seen this floating around Facebook and Twitter earlier his month – the South Korean grocery chain that is selling six packs of bananas. Each banana is in its own stage of ripeness allowing for a fresh piece of fruit each day across the week.
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Lee Waas: More Than Just the Mister Softee Jingle Creator: His Thoughts on Today’s Ads Plus Three Take-Aways For Better Creative
- 04/29/2016
- Posted by: Mike O'Malley
- Category: advertising, jingles, Mister Softee
Lee Waas, creator of the Mister Softee jingle didn’t know how to read or write music. But he sure did know about advertising and thinking outside the box.