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  • The Pandemic has Allowed Radio to Prove its Value – Now it’s Time for Exit 19 (COVID-19 that is)

    • 05/03/2020
    • Posted by: Mike O'Malley
    • Category: advertising in a crisis, country radio programming, Radio Advertising and Sales, radio programming
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    The pandemic has allowed radio to prove its value to advertisers and listeners. As we emerge, we will have new opportunities. So now is the time to consider how emergence will happen in your market. In fact, it’s a pleasant task to consider how things will gradually return to normal – whatever the new definition

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  • Radio: Leading Listeners and Advertisers Through the Pandemic

    • 05/03/2020
    • Posted by: Mike O'Malley
    • Category: advertising, advertising in a crisis, country radio programming, local radio, Radio Advertising and Sales
    No Comments

    As you may have seen last month, A&O&B released a clients-only e-book exploring the sales and audience opportunities arising from the coronavirus pandemic. We titled it, “Radio: Leading Listeners and Advertisers Through the Pandemic.” In all, there are more than 100 ideas that smart radio stations can use to help advertisers and listeners – especially

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  • Don’t let Clients Make a Mistake and Cancel their Advertising

    • 03/29/2020
    • Posted by: Mike O'Malley
    • Category: advertising, advertising in a crisis, crisis management, radio programming
    4 Comments

    Cancellations are the last thing radio needs now. But it’s not a good idea for advertisers either. In fact, history bears out that cancelling advertising schedules in a crisis is a poor long-term strategy. Don’t let your clients make a mistake and cancel their advertising. I’ve made it a mission to find reasons and encouraging

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