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  • Christmas Music: How Much Do You Need? (Hint: Not a Lot)

    • 11/14/2019
    • Posted by: Mike O'Malley
    • Category: Christmas, country radio programming, Country ratings, Nielsen ratings, radio programming
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    Christmas music on the radio means it’s the least wonderful time of the year… for country ratings that is. Diary market Decembers are hit and miss for Country shares (often miss) while in PPM markets the Holiday Book are ALWAYS the lowest ratings periods of the year for country. How much lower? Using PPM data

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  • “Twas Two Months Before Christmas and all Through the Station…”

    • 10/23/2017
    • Posted by: Mike O'Malley
    • Category: Christmas, country radio, holiday programming
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    Getting a jump on Christmas and the holidays, A&O&B attended Tuesday’s (10/17/17) Nielsen Audio webinar “The 12 Myths of Holiday Radio Programming” which combined sales, streaming, social and PPM data in a half hour presentation that shed light on the ‘who’ and ‘how’ of Holiday Music consumption. For country, the news varied from good suggestions

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