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  • Local Radio Is Doing Heroic Things Every Day (No Cape Required)

    • 04/08/2020
    • Posted by: Mike O'Malley
    • Category: air talent, country radio programming, crisis management, local radio, radio programming
    No Comments

    Local radio is doing heroic things every day. Let’s not forget that. Being sheltered in place and/or working from home, limits our opportunities to see the positive impact we’re having on our communities. Worse, reaching out to see what’s happening results in so much negative news that even the most optimistic of us has to

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  • Don’t let Clients Make a Mistake and Cancel their Advertising

    • 03/29/2020
    • Posted by: Mike O'Malley
    • Category: advertising, advertising in a crisis, crisis management, radio programming
    4 Comments

    Cancellations are the last thing radio needs now. But it’s not a good idea for advertisers either. In fact, history bears out that cancelling advertising schedules in a crisis is a poor long-term strategy. Don’t let your clients make a mistake and cancel their advertising. I’ve made it a mission to find reasons and encouraging

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  • Radio’s Speed and Local Connectivity Make Us the Right Medium at the Right Time

    • 03/28/2020
    • Posted by: Mike O'Malley
    • Category: advertising, country radio programming, crisis management
    No Comments

    Two of our greatest assets – radio’s speed and local connectivity – are just what our communities need right now. In addition to being the “voice of reason” (read that blog here), we have a timely and immediate opportunity to help our listeners and – perhaps especially – our advertisers. Some stations are receiving cancellations

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  • Expecting the Unexpected: Preparing Now to Manage a Future Crisis

    • 04/12/2017
    • Posted by: Mike O'Malley
    • Category: crisis management, radio, social media
    No Comments

    The past few weeks have provided strong reminders that PR disasters happen. Simply opening Facebook these days should provide you sufficient encouragement to have a plan for how you would handle a worst-case scenario. Radio is far from immune from things suddenly going very wrong: from something that aired that wasn’t supposed to, to a

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