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“Twas Two Months Before Christmas and all Through the Station…”
- 10/23/2017
- Posted by: Mike O'Malley
- Category: Christmas, country radio, holiday programming
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Getting a jump on Christmas and the holidays, A&O&B attended Tuesday’s (10/17/17) Nielsen Audio webinar “The 12 Myths of Holiday Radio Programming” which combined sales, streaming, social and PPM data in a half hour presentation that shed light on the ‘who’ and ‘how’ of Holiday Music consumption. For country, the news varied from good suggestions
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Rough Holiday? Nielsen and History Say You Weren’t Alone
- 01/25/2016
- Posted by: Mike O'Malley
- Category: holiday programming
Once again the trades have been awash with news about big Holiday books for stations that went all-Christmas. Early on, Inside Radio reported on the impact of the over 500 stations that went all-Christmas this year: The Christmas format supremacy in Nielsen’s holiday ratings survey cannot be overstated, with the format ranking first in 11 of
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For Country Radio Holidays Are An Opportunity to Connect
- 07/01/2014
- Posted by: Mike O'Malley
- Category: country radio programming, holiday programming, radio programming
A few years back A&O&B asked Arbitron what we could learn about July 4th listening. The company’s Jenny Tsao was kind enough to dig into this for us and shared some information that is worth revisiting. From the data we learned that: 1 – Compared to a full week, 12+ listenership for the 30 PPM markets in
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How Your Station Celebrates Holidays; Or, Once You Get Past “God Bless the USA…”
- 07/05/2013
- Posted by: Mike O'Malley
- Category: holiday programming, imaging
Not surprisingly the most played gold titles on Country Radio yesterday (from Mediabase, July 4, 2013) were Toby Keith’s “Courtesy of the Red, White and Blue” and “American Soldier,” Lee Greenwood’s “God Bless the USA” and Brooks & Dunn’s “Only in America.” While there are generally a handful of songs that can make up a