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The Carpe Diem Power of Imaging
- 10/26/2017
- Posted by: Mike O'Malley
- Category: imaging, radio programming
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From talent content to promotions to advertising, we’re constantly striving to be “in the moment.” But don’t overlook imaging. Imaging is another powerful tool you can use to reflect your audience’s lifestyle and demonstrate that your station is on the same page with them. Fresh, fun, topical imaging on your station stands out like a just-raked
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Being In Sync: Taking Advantage of Events that Bring Us Together.
- 02/02/2014
- Posted by: Mike O'Malley
- Category: imaging, radio programming
If you need any extra encouragement to “capture the moment” at your station, here’s a timely read from Seth Godin’s blog. It’s about the dwindling number of “group mania” events like today’s Super Bowl and how they serve as vehicles to helps us prove to ourselves and others that we’re in sync and “belong.” We may
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How Your Station Celebrates Holidays; Or, Once You Get Past “God Bless the USA…”
- 07/05/2013
- Posted by: Mike O'Malley
- Category: holiday programming, imaging
Not surprisingly the most played gold titles on Country Radio yesterday (from Mediabase, July 4, 2013) were Toby Keith’s “Courtesy of the Red, White and Blue” and “American Soldier,” Lee Greenwood’s “God Bless the USA” and Brooks & Dunn’s “Only in America.” While there are generally a handful of songs that can make up a
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Increasing Listener Engagement One Can of Coke at a Time
- 03/31/2012
- Posted by: Mike O'Malley
- Category: imaging, radio programming
Want some topical inspiration? Have a Coke. Coke’s special ‘Carpe Diem’ cans can promote causes (like Coke’s World Wildlife Fund or Diet Coke’s heart health awareness cans) or capture the spirit of the moment (Santa and snowflake cans). Often the packaging is part of an integrated marketing effort (this one for the Final Four is
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Airline Safety Briefings and Imaging: The Challenge to Capture Attention
- 03/07/2012
- Posted by: Mike O'Malley
- Category: imaging
Fly the same airline enough and you can pretty much recite the pre-flight safety briefing from memory. It’s easy to tune out because it rarely changes. Recently though, the new United has given their safety briefings a lot of creative attention. Now, when the screen drops down, you could see any number of different versions
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Fall Rituals: Raking and Writing
- 10/30/2010
- Posted by: Mike O'Malley
- Category: country radio, imaging, radio
Fresh, fun, topical imaging on your station stands out like a just-raked yard in fall. And this time of the year provides plenty of opportunities for writing (and raking). What will you write for: Halloween, Election Day, the change from Daylight Savings Time, Veterans’ Day/Remembrance Day, Thanksgiving, Black Friday, Christmas, and New Year’s Eve/Day? Plus