Jaye Albright
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Breakfast Is the Most Important Meal (and Daypart) of the Day?
- 03/02/2020
- Posted by: Mike O'Malley
- Category: country radio programming, Country ratings, Nielsen ratings
Many of us were brought up hearing this from our parents, grandparents, or a TV commercial: “Breakfast is the most important meal of the day.” While this may or may not be medically accurate, it is absolutely on the money (literally) for fast food restaurants. And it should be for radio too . So perhaps
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Christmas Music: How Much Do You Need? (Hint: Not a Lot)
- 11/14/2019
- Posted by: Mike O'Malley
- Category: Christmas, country radio programming, Country ratings, Nielsen ratings, radio programming
Christmas music on the radio means it’s the least wonderful time of the year… for country ratings that is. Diary market Decembers are hit and miss for Country shares (often miss) while in PPM markets the Holiday Book are ALWAYS the lowest ratings periods of the year for country. How much lower? Using PPM data
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21 Things that Can Help or Hurt Your Time Spent Listening
- 08/08/2019
- Posted by: Mike O'Malley
- Category: country radio programming, Nielsen ratings, radio programming, Radio Ratings
Spring 2019 ratings data from Eastlan and Numeris are out now and the last of the Nielsen diary reports hit desks next week. The three metrics most programmers will go to first are Share, Cume and TSL. It’s the latter that often generates the most conversation and sometimes the most controversy. That’s because there are
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Shark Week: A ‘Finny’ Thing Happened on the Way to the Marketing and Promotions Meeting
- 07/29/2019
- Posted by: Mike O'Malley
- Category: country radio programming, marketing, Nielsen ratings, radio programming
Sunday, July 28th marks the beginning of the 31st annual Shark Week on the Discovery Channel. 31 years. Yes. I know. But strong ratings (39.4 million viewers last year good for 4th among 18-49 according to Nielsen) and a decade of buzz worthiness qualifies Shark Week as an actual “thing.” In fact it’s enough of
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Do More with Less by Empowering Your Superfans
- 03/03/2019
- Posted by: Mike O'Malley
- Category: branding, marketing, Nielsen ratings, radio programming
Doing more with less has been radio’s new normal for a while now. Every aspect of a station is impacted, but especially when it comes to growing an audience and fan base. If you have a marketing budget to help you out, awesome. Use it wisely. However if you don’t, there’s still a place to
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Formats With the Most Momentum Entering 2018 Plus 3 Questions to Ask For Growth
- 01/04/2018
- Posted by: Mike O'Malley
- Category: Nielsen ratings, radio programming, Radio Ratings
Each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January through November in PPM markets. Trending the data suggest formats with the most momentum. There are separate rankings for 6+, 18-34 and 25-54. Before we got to the trends, here are Nielsen’s
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Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape
- 01/13/2017
- Posted by: Mike O'Malley
- Category: Nielsen ratings, radio
Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January through November in PPM markets. There are separate rankings for 6+, 18-34 and 25-54. In 2016 News-Talk led in 6+ with CHR winning 18-34 and 25-54. Country and
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Country’s 2015 Holiday Book: Nightmare on Elf Street
- 11/23/2016
- Posted by: Mike O'Malley
- Category: Nielsen ratings
Last year country radio got a giant lump of coal in its Holiday Book stocking thanks in no small part to all-Holiday playlists. Here’s how Nielsen trended the 6+ November-Holiday book change-in-shares for the past four years. This includes 2015’s record 6+ and 18-34 shares for AC (12.9 and 11.5 respectively) as well as a 4-year tie
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Looking Back 5 Years: How Country has Fared Since the Boom
- 10/29/2016
- Posted by: Mike O'Malley
- Category: Nielsen ratings
It’s getting close to the time when year-end lists or links will start appearing in our inboxes. Depending on your interests, some are great – hopefully you feel that way about A&O&B’s Year End Music Review released each year during the first week of December! But before we start opening (or not) those “Top (fill