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  • Can Philanthropy be a marketing strategy? Yes and No.

    • 01/14/2023
    • Posted by: Mike O'Malley
    • Category: country radio, country radio programming, local radio, marketing, Uncategorized
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    $50-million. That’s how much money Country Radio raised for St. Jude’s in calendar 2021. This past December alone, the giving exceeded $15-million. And that’s besides the tens of thousands of dollars, man-hours, and awareness-building efforts Country stations contribute throughout the year to (most likely) hundreds if not thousands of local worthy charities and causes, thus

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  • Radio: Leading Listeners and Advertisers Through the Pandemic

    • 05/03/2020
    • Posted by: Mike O'Malley
    • Category: advertising, advertising in a crisis, country radio programming, local radio, Radio Advertising and Sales
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    As you may have seen last month, A&O&B released a clients-only e-book exploring the sales and audience opportunities arising from the coronavirus pandemic. We titled it, “Radio: Leading Listeners and Advertisers Through the Pandemic.” In all, there are more than 100 ideas that smart radio stations can use to help advertisers and listeners – especially

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  • Local Radio Is Doing Heroic Things Every Day (No Cape Required)

    • 04/08/2020
    • Posted by: Mike O'Malley
    • Category: air talent, country radio programming, crisis management, local radio, radio programming
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    Local radio is doing heroic things every day. Let’s not forget that. Being sheltered in place and/or working from home, limits our opportunities to see the positive impact we’re having on our communities. Worse, reaching out to see what’s happening results in so much negative news that even the most optimistic of us has to

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