Jaye Albright
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Can Philanthropy be a marketing strategy? Yes and No.
- 01/14/2023
- Posted by: Mike O'Malley
- Category: country radio, country radio programming, local radio, marketing, Uncategorized
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$50-million. That’s how much money Country Radio raised for St. Jude’s in calendar 2021. This past December alone, the giving exceeded $15-million. And that’s besides the tens of thousands of dollars, man-hours, and awareness-building efforts Country stations contribute throughout the year to (most likely) hundreds if not thousands of local worthy charities and causes, thus
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Staving Off the Grim Format Reaper
- 01/13/2022
- Posted by: Mike O'Malley
- Category: country radio, country radio programming, marketing, radio
It happens every year around this time. After some predetermined amount of stunting, we greet the new year with a list of stations changing their name, format, or direction. Listeners usually lament the demise. “I always used to listen to them.” “They were the soundtrack of my life.” “I learned to love music (or talk,
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The Gift of Doing What You Love
- 11/30/2020
- Posted by: Mike O'Malley
- Category: air talent, country radio programming, management, mentoring, radio, radio programming, Talent
Thanksgiving morning, singers, musicians, Broadway cast members, dancers, hosts, and performers of all consequences got back to doing what they love: plying their craft for our enjoyment. While it was no doubt rewarding for them just to be performing, it was perhaps even more meaningful for their audience. Thanks to their work, we laughed, waxed
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A Mystery Writer’s 5 Secrets will Make you Better at Radio
- 11/01/2020
- Posted by: Mike O'Malley
- Category: air talent, country radio programming, DJs, management, Radio Advertising and Sales, radio programming, storytelling
As a member of the Florida Writers Association I’ve had the privilege of listening to professional authors generously share their techniques, insights and secrets. One of those is mystery writer Susan Slater (the Ben Pecos Mysteries and the Dan Mahoney Mysteries series). As she shared her essentials for successful writing, I couldn’t help but think
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Your Station’s Most Powerful Marketing Weapon Is You
- 10/22/2020
- Posted by: Mike O'Malley
- Category: country radio programming, marketing, radio, radio programming, Talent
Many of my favorite station meetings involved strategic planning for the future – especially marketing and promotion. There were TV spots to write and cut, outdoor creative to be completed, social and digital campaigns to be laid out, and contests and promotions to be readied for launch. That’s not the norm of late, especially when
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The Pandemic has Allowed Radio to Prove its Value – Now it’s Time for Exit 19 (COVID-19 that is)
- 05/03/2020
- Posted by: Mike O'Malley
- Category: advertising in a crisis, country radio programming, Radio Advertising and Sales, radio programming
The pandemic has allowed radio to prove its value to advertisers and listeners. As we emerge, we will have new opportunities. So now is the time to consider how emergence will happen in your market. In fact, it’s a pleasant task to consider how things will gradually return to normal – whatever the new definition
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Radio: Leading Listeners and Advertisers Through the Pandemic
- 05/03/2020
- Posted by: Mike O'Malley
- Category: advertising, advertising in a crisis, country radio programming, local radio, Radio Advertising and Sales
As you may have seen last month, A&O&B released a clients-only e-book exploring the sales and audience opportunities arising from the coronavirus pandemic. We titled it, “Radio: Leading Listeners and Advertisers Through the Pandemic.” In all, there are more than 100 ideas that smart radio stations can use to help advertisers and listeners – especially
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Local Radio Is Doing Heroic Things Every Day (No Cape Required)
- 04/08/2020
- Posted by: Mike O'Malley
- Category: air talent, country radio programming, crisis management, local radio, radio programming
Local radio is doing heroic things every day. Let’s not forget that. Being sheltered in place and/or working from home, limits our opportunities to see the positive impact we’re having on our communities. Worse, reaching out to see what’s happening results in so much negative news that even the most optimistic of us has to
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Radio’s Speed and Local Connectivity Make Us the Right Medium at the Right Time
- 03/28/2020
- Posted by: Mike O'Malley
- Category: advertising, country radio programming, crisis management
Two of our greatest assets – radio’s speed and local connectivity – are just what our communities need right now. In addition to being the “voice of reason” (read that blog here), we have a timely and immediate opportunity to help our listeners and – perhaps especially – our advertisers. Some stations are receiving cancellations
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Be the Voice of Reason
- 03/16/2020
- Posted by: Mike O'Malley
- Category: country radio programming, radio, radio programming
Imagine “reason” as a continuum: from 1 (everything is normal) to 10 (the world is about to come to an end). When it comes to the coronavirus, I’ll leave it to you to determine where the mainstream media stands on this continuum. For radio however, I encourage you to position your station to be the