Jaye Albright
206 498 6261
-
Status Update: Country’s Currents Half Way to 2020
- 07/24/2019
- Posted by: Mike O'Malley
- Category: country music, country radio, country radio programming, radio programming
No Comments
Each July A&O&B takes the pulse of country’s currents. It’s at this halfway point in the year that we look at where our current music stands, how it compares to previous years, and how to best use this knowledge to have the strongest second half possible. Midway through last year there was a bit of
-
Does Your Station Need A Wrecking Ball? A Strategy for Getting Country P-1’s to Switch from a Competitor to You
- 05/23/2019
- Posted by: Mike O'Malley
- Category: country radio programming, heritage station, radio programming, switchability
I was presenting the results of an A&O&B partner station’s Roadmap 2019 (our company’s annual online perceptual study) when we paused on a slide about switchability. We talked a good bit about the difficulty of getting Country P-1’s to switch from a competitor to your station. As the above slide shows, a mere 13% said
-
What Can Radio Learn from Online Shoppers?
- 03/14/2019
- Posted by: Mike O'Malley
- Category: country radio programming, radio programming, Talent
2018 was another big year for online shopping. Holiday spending alone totaled more than 120-billion dollars. Worldwide e-commerce this year is expected to reach 3.45-trillion dollars. So what drives online shopping satisfaction? And what can radio learn from online shoppers? According to more than 1300 US online shoppers, here’s what makes a great shopping experience:
-
Radio’s Future Is Calling. Answer or Ignore?
- 02/18/2019
- Posted by: Mike O'Malley
- Category: Audience Research, country radio programming, teens and radio
Anytime there’s an opportunity to learn something, I want to be there. And I assume that most of you feel the same way. But there are times when radio’s future sends a text or makes a call to someone who ignores the outreach. What a missed opportunity. Today’s Facts and Opportunities and their impact on
-
It Only Takes Two Things to be “In the Moment”
- 01/31/2019
- Posted by: Mike O'Malley
- Category: country radio programming, radio programming
Being in the moment is powerful for any station (or business). Fortunately it requires just two things.
-
A&O&B’s Year End Music Rewind: Was Country Music in 2018 A Bit Squirrelly?
- 12/18/2018
- Posted by: Mike O'Malley
- Category: country music, country radio programming, radio programming
Country music in 2018 was a mixed bag. Some might say it was even a bit squirrelly. But before we get to all of that, here are the Top 15 songs for 2018 based on A&O&B’s research scores and airplay recommendations: RANK ARTIST TITLE Final LAL Callout Final Positive 1 Brown, Kane Heaven 1
-
The Country Music Hall of Fame and the Power of a Performance
- 10/03/2018
- Posted by: Mike O'Malley
- Category: country radio, country radio programming
I remember the very first time I met Country Music Hall of Fame member-elect Ricky Skaggs. It was in the mid-80’s when I was the PD of Kix 106 in Washington, DC and Ricky and his band were playing a local venue. What I remember most about our pre-show meeting was Ricky’s repeated use of
-
Buzz Ride: Earned Media Thoughts Via Apple
- 09/12/2018
- Posted by: Mike O'Malley
- Category: advertising, country radio programming, radio programming
There are plenty of ways to measure success. And Apple, by almost every measure is a hugely successful company. This past August, Apple became the first company ever to have a market cap of over $1 trillion. Investopedia did the math and estimated an investment of less than $1000 in Apple’s 1980 IPO would have generated
-
COUNTRY MUSIC HALFWAY THROUGH 2018: LISTENERS SAY “BETTER”
- 07/27/2018
- Posted by: Mike O'Malley
- Category: country music, country radio programming
“Country music is getting better” is a sentiment I’ve been hearing more of these days. And it’s not just coming from Program Directors. It’s coming from listeners, too. Earlier this year when we presented Roadmap 2018 at A&O&B’s annual pre-CRS seminar in Nashville, the percent of respondents who felt that in 2017 “country music had
-
10 Ways to Keep Your Face in Facebook
- 06/27/2018
- Posted by: Mike O'Malley
- Category: country radio programming, social media
Recently we posted about the importance of being in the right place at the right time when showcasing your station this summer. Of course this means on social media, too. Where Listeners are on Social Media Using A&O&B’s 2018 Roadmap data, here’s how 25-54 Country Radio Listeners in the US and Canada use Social