Jaye Albright
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10 Ways You Can Stand Out From Everyone Else
- 01/21/2020
- Posted by: Mike O'Malley
- Category: air talent, country radio, DJs, radio, radio programming, social media, storytelling, unemployment
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A lot of very talented radio people are currently looking for a new job – hundreds more than just a few days ago. If you’re looking for a new place to use your skills, hopefully it’s because of a decision you made rather than someone else. But either way, one of your biggest challenges will
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10 Ways to Keep Your Face in Facebook
- 06/27/2018
- Posted by: Mike O'Malley
- Category: country radio programming, social media
Recently we posted about the importance of being in the right place at the right time when showcasing your station this summer. Of course this means on social media, too. Where Listeners are on Social Media Using A&O&B’s 2018 Roadmap data, here’s how 25-54 Country Radio Listeners in the US and Canada use Social
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Station Websites Abandoned In Favor of Facebook? A Four Station Comparison
- 09/18/2017
- Posted by: Mike O'Malley
- Category: homepages, radio programming, social media
We invest precious air time directing listeners to our station websites. “Sign up at…” and “Find out more at…” and so on. But a pre-storm look at four South Florida stations’ websites in cities impacted by Irma points to Facebook rather than our websites as the platform that’s getting the most attention. Checking on these
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Expecting the Unexpected: Preparing Now to Manage a Future Crisis
- 04/12/2017
- Posted by: Mike O'Malley
- Category: crisis management, radio, social media
The past few weeks have provided strong reminders that PR disasters happen. Simply opening Facebook these days should provide you sufficient encouragement to have a plan for how you would handle a worst-case scenario. Radio is far from immune from things suddenly going very wrong: from something that aired that wasn’t supposed to, to a
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A + B = $
- 11/23/2010
- Posted by: Mike O'Malley
- Category: marketing, radio, social media
It’s one thing to use social media to market to people who are aware of who you are and what you’re selling. But what about those who don’t yet know about you or don’t yet know that they need your product? That’s the subject of this Chris Brogan post, “Two Sides of Marketing,” which could be a great