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2006 September

  • The Surprising “Real” Reason to Rehearse

    • 09/24/2006
    • Posted by: Mike O'Malley
    • Category: air talent, DJs, radio programming
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    We’ve all heard it. In fact we’ve all heard it too many times: a great idea that just doesn’t come off on the air as powerfully as it should have. Sometimes a bit drags on far too long, lacking focus or a strong close, getting off track and struggling to right itself. Sometimes it doesn’t

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