Jaye Albright
206 498 6261
2020 March
-
Don’t let Clients Make a Mistake and Cancel their Advertising
- 03/29/2020
- Posted by: Mike O'Malley
- Category: advertising, advertising in a crisis, crisis management, radio programming
4 Comments
Cancellations are the last thing radio needs now. But it’s not a good idea for advertisers either. In fact, history bears out that cancelling advertising schedules in a crisis is a poor long-term strategy. Don’t let your clients make a mistake and cancel their advertising. I’ve made it a mission to find reasons and encouraging
-
Radio’s Speed and Local Connectivity Make Us the Right Medium at the Right Time
- 03/28/2020
- Posted by: Mike O'Malley
- Category: advertising, country radio programming, crisis management
Two of our greatest assets – radio’s speed and local connectivity – are just what our communities need right now. In addition to being the “voice of reason” (read that blog here), we have a timely and immediate opportunity to help our listeners and – perhaps especially – our advertisers. Some stations are receiving cancellations
-
Be the Voice of Reason
- 03/16/2020
- Posted by: Mike O'Malley
- Category: country radio programming, radio, radio programming
Imagine “reason” as a continuum: from 1 (everything is normal) to 10 (the world is about to come to an end). When it comes to the coronavirus, I’ll leave it to you to determine where the mainstream media stands on this continuum. For radio however, I encourage you to position your station to be the
-
Breakfast Is the Most Important Meal (and Daypart) of the Day?
- 03/02/2020
- Posted by: Mike O'Malley
- Category: country radio programming, Country ratings, Nielsen ratings
Many of us were brought up hearing this from our parents, grandparents, or a TV commercial: “Breakfast is the most important meal of the day.” While this may or may not be medically accurate, it is absolutely on the money (literally) for fast food restaurants. And it should be for radio too . So perhaps