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2011 June

  • Celebrating the Fourth: How Listening Changes During the 4th of July Week

    • 06/30/2011
    • Posted by: Mike O'Malley
    • Category: country radio
    No Comments

    The Mill Pond “river walk” gets a makeover around Halloween for fright walks. Santa can be counted on to ride through every street in the borough on a fire truck just before Christmas. And there’s a town-wide garage sale each spring. But the 4th of July in Milltown is something else altogether with no less than

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  • Making Fans “Off the Field”

    • 06/25/2011
    • Posted by: Mike O'Malley
    • Category: branding, country radio, DJs
    No Comments

    The big crowd at Yankee Stadium showed that they remembered him with something just short of a standing ovation as he walked to the plate. JasonGiambi paused just outside the batter’s box to acknowledge us by touching his hand to the brim of his batting helmet.  Then he promptly hit a rifle-shot home run to

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  • When News Breaks Out…

    • 06/18/2011
    • Posted by: Mike O'Malley
    • Category: country radio
    No Comments

    Gord Eno, Program Director of 93.7 JR-FM (CJJR-FM) pens an excellent, weekly memo to his staff. I received this week’s missive from Gord the day after having just completed a listener panel which included some discussion on where listeners go first for news (it wasn’t radio).  Gord graciously allowed me to post his memo here. Some

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  • Crossing Paths: Country’s Millennial vs. Boom Era Music

    • 06/11/2011
    • Posted by: Mike O'Malley
    • Category: country music, country radio, radio programming
    2 Comments

    Albright & O’Malley‘s Roadmap 2011 (our 5th annual online perceptual) continues to provide valuable insights into where country radio is at the moment and where it is headed. One part of each study is devoted to music, more specifically, trending the listener appeal of various music clusters.  At CRS 2011  we revealed some top line data* that showed

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  • Your New Favorite Filter?

    • 06/03/2011
    • Posted by: Mike O'Malley
    • Category: country radio, radio programming
    1 Comment

    Here’s a filter to get a fast read on value of something: ask, “Does Anybody Care?”  One PD and I use this filter all the time. For the most part, items that pass the filter get on the air. Things that get a “Nobody cares,” don’t. In our filter, “Nobody cares” is defined as unremarkable,

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