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2009 July

  • Promotional Opportunism

    • 07/17/2009
    • Posted by: Mike O'Malley
    • Category: radio, radio programming
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    “Chance favors the prepared mind,” was how Louis Pasteur saw his abilities to invent and innovate. Dr. Richard Hamming, a scientist at Bell Labs told his colleagues, “The prepared mind sooner or later finds something to do and does it.” How many times have you seen or heard you something that was right before your

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  • Rules of the Road

    • 07/10/2009
    • Posted by: Mike O'Malley
    • Category: radio
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    I’ve owned a few Chryslers and Dodges in my time so the FastCompany.com slideshow “Chrysler: What It Was, What It Is, and What It Could Have Been” caught my eye. The slides feature Chryslers new and old, and the accompanying text recounts some company highs and lows. Scrolling through, several recurring themes jumped out at

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  • Faces of the Fourth

    • 07/05/2009
    • Posted by: Mike O'Malley
    • Category: DJs, radio, radio programming
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    We were first attracted to Milltown, NJ as much by what wasn’t here as what was. And what’s still missing remains one of the appeals. There wasn’t/isn’t much crime or chains or traffic or industry or high-rises. To date our borough of about 7000 still doesn’t have a Wal-Mart, a movie theater, a McDonald’s, or

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  • Book Packagers. Who Knew?

    • 07/01/2009
    • Posted by: Mike O'Malley
    • Category: air talent, radio programming
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    I’d never heard of a ‘book packager’ until I read Seth Godin’s blog Monday. What struck me about the packager’s job description and skill requirements was how applicable many are to being a great air talent. “…find isolated assets and connect them in a way that creates value, at the same time…put in the effort

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