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2011 November

  • Quick Checklist for A-B-ing Your Competitors

    • 11/30/2011
    • Posted by: Mike O'Malley
    • Category: branding
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    This week we got a preview of a new study of PPM data from Arbitron in conjunction with Mediabase and Inside Radio which showed country stations, whether ranked first or tenth, had similar patterns of spinning currents. Regarding the percent of top-10-charted songs played IR notes, “The percentages hardly vary whether the station is No. 1 in

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  • The Row-Five Test

    • 11/23/2011
    • Posted by: Mike O'Malley
    • Category: radio programming
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    Gordon M. Bethune’s name was painted on the Triple-Seven at the gate next to mine. Well-deserved! If you’re not familiar with the name, Gordon Bethune was Continental Airline’s CEO during their turn-around and for a number of years after. During this time their customer-focused initiatives turned customers into real fans of the airline and the man running it

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  • ON SUBMITTING MP3s FOR THAT JOB OPENING YOU’RE PURSUING

    • 11/17/2011
    • Posted by: Mike O'Malley
    • Category: country radio, radio
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    The company’s mission is to hire the best person for the job. Your mission is to BE that person.  Don’t let application missteps become part of the equation. Yesterday my partner Jaye Albright posted a ‘how to hire’ blog. This blog is about ‘how to improve your chances of being hired.’ With the help of

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  • And the Winner Is…You! 5 Reasons Why Your Station Should Enter a “Station of the Year” Competition

    • 11/12/2011
    • Posted by: Mike O'Malley
    • Category: radio programming
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    So maybe you watched Wednesday’s CMA Awards Show and wondered if it’s worth your time to submit a Station of the Year presentation. The answer is “Absolutely!” Here are five reasons why your station should enter: 1.       Assembling a Station of the Year presentation is a bonding opportunity. Whether you win or not, your station

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  • The Secret Sauce of Successful PDs and Stations

    • 11/07/2011
    • Posted by: Mike O'Malley
    • Category: radio programming
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    How would you describe a successful programmer? What advice would give aspiring PDs? What’s THE secret to a successful station?  Radio Ink Editor-In-Chief Ed Ryan asked me these questions in last month’s magazine. Here’s how I answered plus a little post-interview elaboration. Feel free to share your thoughts and experiences as well.  #1 – How

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