Jaye Albright
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How to Create “Big Game”-Worthy Content
- 02/13/2022
- Posted by: Mike O'Malley
- Category: advertising, content, radio programming
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Imagine how crazy this sounds. Your audience’s interest in your commercials is so strong that you release previews of them in advance. And, because the audience wants the commercials to be longer than their standard length, you release extended cuts. You’ve created “big game”-worthy content. The demand to consume these commercials has been such
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The One Thing That Will Make You A Better Coach or Manager
- 05/16/2018
- Posted by: Mike O'Malley
- Category: air talent, coaching, content, Talent
Is the way you coach helping or hurting? A recent Olgivy and Mather blog post got me thinking about this – specifically the gap that can occur between the words we use to coach and the results we anticipate. The post “’Content’ is a terrible term. Please stop using it” from John Long was about
