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2013 October

  • “Re-Attention:” The Challenge of Getting Attention Again Once You’ve Lost It

    • 10/30/2013
    • Posted by: Mike O'Malley
    • Category: radio programming
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    Getting attention is hard enough. Getting “re-attention” may even be harder. Maintaining attention infers that attention is ongoing. “Re-attention” however suggests that there’s been a break in the level of interest, and that the reasons for this disconnect have to be identified and then reconciled before a relationship can be reestablished. There can be positive

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  • Thoughts from the Great Guerrilla Marketer

    • 10/12/2013
    • Posted by: Mike O'Malley
    • Category: marketing
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    I don’t remember when I first read something Jay Conrad Levinson wrote. I do remember though that it made me a fan. Having read Seth Godin’s blog last night that Jay – a former VP and Creative Director at the J. Walter Thompson and Leo Burnett advertising agencies – had passed away, I went to the office and pulled out my copy

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