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2012 November

  • Frequency Is Your Friend

    • 11/27/2012
    • Posted by: B Brenner Believes...
    • Category: Uncategorized
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    You know the statistics.  The average person is exposed to anywhere from 247 to 5,000 messages per day.   A person needs to hear new information at least three times before it registers in his/her mind for immediate recollection.  It takes even longer to become truly familiar with, and develop an affinity for, anything new.  All

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  • Of Course I’m Going to Have A Great Show Monday: 20 Relatives Are Coming Over for Thanksgiving Dinner

    • 11/21/2012
    • Posted by: Mike O'Malley
    • Category: morning show, radio programming
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    It’s going to be one of the most asked questions Monday: “How was your Thanksgiving?” The majority of answers will be mundane – hardly show-worthy material. Yet there is a rich source of content that you can tap into simply by showing up for dinner. A Pew Research Center Report from 2 years ago estimated

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  • Effective Billboards Part 2: Positioning a Show with a Word and a Gesture

    • 11/13/2012
    • Posted by: Mike O'Malley
    • Category: marketing
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    The leaves have fallen and the billboards have risen. It must be the November TV sweeps. Clean, minimal word count, attention-getting/stand-out-ability, asking for action directly or indirectly, and having a post-impression ‘afterglow’ are traits of effective billboards. The bright yellow on this Fox 5 board pops, while the iconic gesture and the portmanteau (the “aaayyy” is implied) do

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  • Insane Courage

    • 11/12/2012
    • Posted by: B Brenner Believes...
    • Category: Uncategorized
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    If you haven’t seen the movie “We Bought A Zoo” I would highly recommend it.  Yes it is predictable and sentimental, but it is also inspiring, motivating and it makes you feel good about humans.  It is a strong reminder that people can accomplish anything when they work together and have a positive mental attitude. 

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  • Nashville – Expect the Unexpected

    • 11/01/2012
    • Posted by: B Brenner Believes...
    • Category: Uncategorized
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      CMA Awards week is winding down in Nashville and I am reminded once again how amazing it is to work in the country music business. The CMA is dedicated to bringing the poetry and emotion of Country Music to the world.  The awards show certainly accomplishes that goal.  You can always count on a

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