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2018 November

  • Tagline Thinking: 5 Ways to Create A Competitive Advantage

    • 11/29/2018
    • Posted by: Mike O'Malley
    • Category: branding, radio programming
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    One way to find out how a brand wants to be perceived is to check its tagline. A strong tagline needs to be relevant and meaningful to the target. A good one, like Wal-Mart’s “Save money. Live better,” is helpful in defining who you are as a brand and what you’re famous for. Such taglines

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  • A&O&B’s 4th Annual CMA Awards Infographic Lets You Be a Know-It-All

    • 11/14/2018
    • Posted by: Mike O'Malley
    • Category: CMA Awards
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    A&O&B always looks forward to the annual CMA Award Show.  And we look forward to creating and sharing with you our annual CMA Awards Infographic. This is our 4th one. It celebrates not only this year’s 52nd annual show, but also the “halfway point” to here – the 26th show – with some guaranteed “oh,

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