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2014 June

  • 5 Ways McDonald’s Can Help You Raise the Bar

    • 06/18/2014
    • Posted by: Mike O'Malley
    • Category: radio programming
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    What if every break you did, or every piece of imaging you aired, or every idea you gave to a client was subject to a 1-10 scale where 10 meant “set the world on fire?” Exposing ideas to such a scale is one of the steps in the creative process for McDonald’s lead advertising agencies

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