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2010 June

  • Means To An End?

    • 06/21/2010
    • Posted by: Mike O'Malley
    • Category: radio
    No Comments

    I’m all for any advance that will improve ratings accuracy and preciseness – starting with sample/panel size – so I’m certainly not dismissing Arbitron’s announcement of its PPM 360 technology out of hand. Instead, I’ll share this December post from former Arbitron Senior Vice President, Ratings Services, Jay Guyther and hope that this news –

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  • Horn Of Plenty

    • 06/17/2010
    • Posted by: Mike O'Malley
    • Category: radio programming
    No Comments

    I was brainstorming with a morning show this past Monday about the World Cup when the discussion turned to the fun potential of the vuvuzela as content. We considered its radio applications… …improving a song or two by adding a few, inappropriately placed vuvuzela riffs …using it as a contest sounder, for a right answer

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  • Trash Talking

    • 06/15/2010
    • Posted by: Mike O'Malley
    • Category: radio, radio programming
    No Comments

    There are people who should ignore everything I say. For their own good, they shouldn’t even bother to strike up a conversation. Like the restaurant I went to recently that wanted me to take a survey about my dining experience even though at best I won’t be anything more than a once a year customer.

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  • “When You Come To A Fork In The Road…

    • 06/03/2010
    • Posted by: Mike O'Malley
    • Category: radio, radio programming
    1 Comment

    …take it.”  It’s one of the great Yogi-isms of all times: When you have a decision to make, make it.  Even if no one has ever made that particular decision before. Even if it goes against long-standing traditions. If it’s the right decision to make, make it. Forks in the road come with three choices

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