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2018 January

  • Switchability: Seven Ways to Keep Listeners from Switching

    • 01/26/2018
    • Posted by: Mike O'Malley
    • Category: Audience Research, country radio, radio programming
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    Switchability

      This is always an exciting time of the year for A&O&B stations as it’s the time when their listeners are taking part in our annual online perceptual study, Roadmap. Roadmap delivers a wealth of information about listeners: their preferred sub-genres of music, how they feel about their station’s morning show, social media and tech

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  • Formats With the Most Momentum Entering 2018 Plus 3 Questions to Ask For Growth

    • 01/04/2018
    • Posted by: Mike O'Malley
    • Category: Nielsen ratings, radio programming, Radio Ratings
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    Radio formats with the most momentum going into the New Year - plus A&O&B's thoughts on on growth in 2018.

    Each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January through November in PPM markets.  Trending the data suggest formats with the most momentum. There are separate rankings for 6+, 18-34 and 25-54. Before we got to the trends, here are Nielsen’s

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