Jaye Albright
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2019 July
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Shark Week: A ‘Finny’ Thing Happened on the Way to the Marketing and Promotions Meeting
- 07/29/2019
- Posted by: Mike O'Malley
- Category: country radio programming, marketing, Nielsen ratings, radio programming
2 Comments
Sunday, July 28th marks the beginning of the 31st annual Shark Week on the Discovery Channel. 31 years. Yes. I know. But strong ratings (39.4 million viewers last year good for 4th among 18-49 according to Nielsen) and a decade of buzz worthiness qualifies Shark Week as an actual “thing.” In fact it’s enough of
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Status Update: Country’s Currents Half Way to 2020
- 07/24/2019
- Posted by: Mike O'Malley
- Category: country music, country radio, country radio programming, radio programming
Each July A&O&B takes the pulse of country’s currents. It’s at this halfway point in the year that we look at where our current music stands, how it compares to previous years, and how to best use this knowledge to have the strongest second half possible. Midway through last year there was a bit of
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How Adopting a Home Run Derby Mindset Can Help Talent
- 07/15/2019
- Posted by: Mike O'Malley
- Category: baseball, coaching, DJs, radio, radio programming, Talent
MLB’s All Star week is over and this weekend it was back to the grind for the league’s 30 teams. I almost always find a radio-related analogy or two to take away from the week. This year I was thinking about the “all or nothing” nature of the Home Run Derby. That morphed into thinking