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2008 January

  • A Thousand to One

    • 01/20/2008
    • Posted by: Mike O'Malley
    • Category: radio, radio programming, ratings
    1 Comment

    If you were handicapping a sporting event and put a team’s odds at 1000 to 1, you’d be saying their chances of winning were a real long shot. I came across my own thousand-to-one long shot last week while analyzing a fall book for a client. It was the PPDV (per person diary value) for

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  • Resolving To Be A Better Programmer

    • 01/13/2008
    • Posted by: Mike O'Malley
    • Category: radio, radio programming
    No Comments

    Eight years ago I wrote “25 New Year’s Resolutions for PDs and OMs.” It generated a lot of positive feedback and many said they referred to it throughout the year. Each December since then, I’ve made it a tradition to add five new resolutions to the original list. Now, as 2008 begins, there are 60

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