HomeBlog & Articles2019March

2019 March

  • What Can Radio Learn from Online Shoppers?

    • 03/14/2019
    • Posted by: Mike O'Malley
    • Category: country radio programming, radio programming, Talent
    No Comments

    2018 was another big year for online shopping. Holiday spending alone totaled more than 120-billion dollars. Worldwide e-commerce this year is expected to reach 3.45-trillion dollars. So what drives online shopping satisfaction? And what can radio learn from online shoppers? According to more than 1300 US online shoppers, here’s what makes a great shopping experience:

    read more

  • Do More with Less by Empowering Your Superfans

    • 03/03/2019
    • Posted by: Mike O'Malley
    • Category: branding, marketing, Nielsen ratings, radio programming
    No Comments

    Doing more with less has been radio’s new normal for a while now. Every aspect of a station is impacted, but especially when it comes to growing an audience and fan base. If you have a marketing budget to help you out, awesome. Use it wisely. However if you don’t, there’s still a place to

    read more