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2017 September

  • Country Radio’s Summer Love Affair

    • 09/28/2017
    • Posted by: Mike O'Malley
    • Category: Audience Research, Country ratings
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      While the calendar officially marked the beginning fall last week, Country radio’s summer love affair is going to linger a bit longer. While summer 2017 wasn’t the best summer the format has had recently – that was 2014 – Country still put together a combination of growth in 6-plus and some stability 25-54. First, Country’s

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  • Station Websites Abandoned In Favor of Facebook? A Four Station Comparison

    • 09/18/2017
    • Posted by: Mike O'Malley
    • Category: homepages, radio programming, social media
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    We invest precious air time directing listeners to our station websites. “Sign up at…” and “Find out more at…” and so on. But a pre-storm look at four South Florida stations’ websites in cities impacted by Irma points to Facebook rather than our websites as the platform that’s getting the most attention. Checking on these

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