2012 July

We “Radio Rats” are lucky, even the worst day at work can be fun infused.  It’s show biz baby!  Very seldom (if ever) do you wake up and not want to go to work.   But the reality is it is work.  Now more than ever you have to have an excellent work ethic to survive. 

If your message isn’t clear in 140 characters, it is TOO LONG!  Brevity is a necessity in the new world order!  Make every word matter.

Role Models & Path Pavers                         The passing of Kitty Wells has me contemplating the power one person has to affect change and influence others.   Miss Kitty is one of those pioneer women who paved the way for females in every industry.  She is the original Queen of Country Music.  Her 1952 hit

Mass Relevance: Illusive but Powerful No matter what your product or service, if you can achieve “mass relevance” you are bound to be more successful.  It is particularly important for businesses that rely on advertising revenue to survive.  You have to aggregate a mass audience in order to have something to sell.   Let’s break it

We talk a lot about engaging our audience so I loved this idea from Starbucks. It made me wonder what other coffee vendors might be doing so I checked three of the larger chains. While there were plugs for summer products, I didn’t see anything as 4th of July specific (let alone engaging) as this.