Jaye Albright
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2011: A Very Good Year for Country Music
- 12/22/2011
- Posted by: Mike O'Malley
- Category: country music, ratings
No CommentsThis was a good year for current country music. Actually, it was one of the best – at least when talking about year-end test scores. Across our metrics, nearly all scores were better than 2010’s and some were the best since Albright and O’Malley began year-end analyses in 1998. Songs in the top third of course score better
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A Thousand to One
- 01/20/2008
- Posted by: Mike O'Malley
- Category: radio, radio programming, ratings
If you were handicapping a sporting event and put a team’s odds at 1000 to 1, you’d be saying their chances of winning were a real long shot. I came across my own thousand-to-one long shot last week while analyzing a fall book for a client. It was the PPDV (per person diary value) for