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2017 May

  • Your 5 Step Plan for Making New Friends this Summer

    • 05/26/2017
    • Posted by: Mike O'Malley
    • Category: marketing, radio
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    From fairs to concerts and beyond, summers offer stations increased opportunities for interacting with listeners and potential listeners. So an appropriate question for this weekend is, “What is your plan for the summer?” A great plan isn’t just about where you’ll be and when, but what you’ll accomplish while you’re there. Especially when it comes

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  • How Songwriters Can Help You Tell Better Stories

    • 05/18/2017
    • Posted by: Mike O'Malley
    • Category: air talent, coaching, radio programming, storytelling
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    Listen to songwriters talk about their craft and you’re highly likely to come away with something profoundly valuable for your life or profession – or both. One such nugget came via this year’s Key West Songwriters Festival. In fact, I heard it several times over the weekend from writers including Luke Combs and Old Dominion’s

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  • “Will Radio Be Pushed Out Of The Car?” Is The Wrong Question

    • 05/05/2017
    • Posted by: Mike O'Malley
    • Category: connected car, country radio, radio programming
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    A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about whether or not television would remove radio from the car in the same way it did in the living room – only this time using tablets. The article also

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