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2016 April

  • Lee Waas: More Than Just the Mister Softee Jingle Creator: His Thoughts on Today’s Ads Plus Three Take-Aways For Better Creative

    • 04/29/2016
    • Posted by: Mike O'Malley
    • Category: advertising, jingles, Mister Softee
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    Lee Waas, creator of the Mister Softee jingle didn’t know how to read or write music. But he sure did know about advertising and thinking outside the box.

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  • Best Jobs Survey: Entertaining on the One Hand, An Opportunity for Growth, Respect and Recruitment on the Other

    • 04/23/2016
    • Posted by: Mike O'Malley
    • Category: Uncategorized
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    Not that I spend a lot of time thinking about surveys like this, but the latest CareerCast.com 2016 Jobs Report ranks “Disc Jockey” 197th out of 200 (we’ve apparently lost our bullet; in 2012 we were 180th). Obviously if you love what you do, your job is at or near the top of your own list and

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  • New From Nielsen: The Replacements for Maximi$er and PD Advantage/Desktop

    • 04/21/2016
    • Posted by: Mike O'Malley
    • Category: radio programming
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    Starting this week, many programmers will be breaking out their quarterly ratings for the first time without Maximi$er. Nielsen has just retired the legacy software along with PD Advantage Desktop and Data Express (ADE). Former Maximi$er clients will have access to PDA Light (the Max replacement) while former desktop PDA Advantage clients will have access to PDA Web. If you are a programmer

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