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2008 October

  • Traits of Market Icons

    • 10/20/2008
    • Posted by: Mike O'Malley
    • Category: DJs, radio programming
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    by Mike O’Malley This weekend I was part of the reunion of New York City country radio broadcasters (starting from my left are the killer former WYNY staff: Bill Rock, Shelli Sonstein, Dan Daniel, Randy Davis and Jim Kerr). I’m not big on reunions – I’d rather talk about the future than the past –

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  • This Is Really A Short Blog Because…

    • 10/16/2008
    • Posted by: Mike O'Malley
    • Category: radio programming
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    A lot of people have the same attention span as a goldfish – about 9 seconds. No, really. This makes me want to think about promos and imaging, talent breaks and newscasts, all content on air and online. Are they attracting and retaining listeners’ attention? Would they be better and more powerful if they were

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  • Business Advice from an 18th Century Potter

    • 10/07/2008
    • Posted by: Mike O'Malley
    • Category: radio programming
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    I was recently re-reading Seth Godin’s “Meatball Sundae” and the story of 18th century potter Josiah Wedgwood. The business advice Godin suggested Wedgwood might have given to his less successful brother and fellow potter seemed so appropriate for radio that I couldn’t resist adapting a few: • Create special, unique programming elements that are so

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