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2019 November

  • How Your Station Can Tap Into the Incredible Power of Recognition

    • 11/30/2019
    • Posted by: Mike O'Malley
    • Category: advertising, coaching, management, marketing, Thanksgiving
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    Thanksgiving seems like the perfect time for the recognition of others and to share a reciprocal “thank you.” In this case, the thanks goes to Lamar Outdoor. They gifted Cat Country 98-7 Pensacola (WYCT) multiple billboards congratulating the station on its most recent CMA Station of the Year award. For sure Cat Country is a

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  • Christmas Music: How Much Do You Need? (Hint: Not a Lot)

    • 11/14/2019
    • Posted by: Mike O'Malley
    • Category: Christmas, country radio programming, Country ratings, Nielsen ratings, radio programming
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    Christmas music on the radio means it’s the least wonderful time of the year… for country ratings that is. Diary market Decembers are hit and miss for Country shares (often miss) while in PPM markets the Holiday Book are ALWAYS the lowest ratings periods of the year for country. How much lower? Using PPM data

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