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2015 April

  • An Important Award You May Have Missed this Week: “Serial” Earns a Peabody

    • 04/23/2015
    • Posted by: Mike O'Malley
    • Category: storytelling
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    The big awards talk-abouts early this week at country stations have been centered (and rightly so) on the ACMs: big stars, big production, and a Guinness World Record for a live awards show audience. But another awards presentation this week should also catch our attention: the Peabody Awards which recognize “stories that matter.” This is

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  • Your Morning Show On TV: How to Get the Most Out of a Cutaway

    • 04/14/2015
    • Posted by: Mike O'Malley
    • Category: air talent, morning show
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    Whether your talent is already appearing on a local TV morning show or you’re attempting to make this happen, your probable goal is to increase your morning footprint and have those TV viewers sample your morning show. But these cutaways will have the greatest impact if they also add value to the TV station. Here

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  • Getting Out What You Put In: First Baseball-Themed Blog of the Season

    • 04/06/2015
    • Posted by: Mike O'Malley
    • Category: Uncategorized
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    Because I have the talent (?) to find a baseball-related analogy for almost anything in life, MLB’s opening week is always an exciting time for me. Not only does it spell the end of “there’s nothing to watch on TV,” the opening games hold the promise for a brand new season of baseball metaphors and

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