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2019 May

  • Does Your Station Need A Wrecking Ball? A Strategy for Getting Country P-1’s to Switch from a Competitor to You

    • 05/23/2019
    • Posted by: Mike O'Malley
    • Category: country radio programming, heritage station, radio programming, switchability
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    I was presenting the results of an A&O&B partner station’s Roadmap 2019 (our company’s annual online perceptual study) when we paused on a slide about switchability. We talked a good bit about the difficulty of getting Country P-1’s to switch from a competitor to your station. As the above slide shows, a mere 13% said

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