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2012 March

  • Increasing Listener Engagement One Can of Coke at a Time

    • 03/31/2012
    • Posted by: Mike O'Malley
    • Category: imaging, radio programming
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    Want some topical inspiration? Have a Coke. Coke’s special ‘Carpe Diem’ cans can promote causes (like Coke’s World Wildlife Fund or Diet Coke’s heart health awareness cans) or capture the spirit of the moment (Santa and snowflake cans).  Often the packaging is part of an integrated marketing effort (this one for the Final Four is

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  • Twelve Tips from the World’s Most Innovative Companies

    • 03/25/2012
    • Posted by: Mike O'Malley
    • Category: Uncategorized
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    If you could ask Google’s Johanna Wright for some business advice, she might suggest, “Constantly seek new ways to delight your users.” According to Ms. Wright, Google adds “about 100 quality upgrades to the search engine each quarter” and notes that any time the company could be running between 50 and 200 experiments. Here are

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  • Airline Safety Briefings and Imaging: The Challenge to Capture Attention

    • 03/07/2012
    • Posted by: Mike O'Malley
    • Category: imaging
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    Fly the same airline enough and you can pretty much recite the pre-flight safety briefing from memory. It’s easy to tune out because it rarely changes. Recently though, the new United has given their safety briefings a lot of creative attention. Now, when the screen drops down, you could see any number of different versions

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