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2015 March

  • Using a Mental Scale to Balance Your Creative and Analytic Thinking

    • 03/30/2015
    • Posted by: Mike O'Malley
    • Category: radio programming
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    I can’t recall a time in my radio career – as Programmer or Consultant – when I didn’t think that the PD’s chair was the best seat in the house. The PD’s office remains the place where magic happens (or should). It’s the place where the merging of analytic and creative thinking produces an offspring

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  • What is Your Mobile Strategy?

    • 03/07/2015
    • Posted by: B Brenner Believes...
    • Category: Uncategorized
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    You can’t ignore this freight train.  Your radio station must be active on the most used device, with the most personal impact, and an increasing role in your listener’s daily lives.   Edison’s Infinite Dial 2015, reveals the strength of on-line radio listening by demo and the device most used to listen:     It is imperative

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