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2023 January

  • Can Philanthropy be a marketing strategy? Yes and No.

    • 01/14/2023
    • Posted by: Mike O'Malley
    • Category: country radio, country radio programming, local radio, marketing, Uncategorized
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    $50-million. That’s how much money Country Radio raised for St. Jude’s in calendar 2021. This past December alone, the giving exceeded $15-million. And that’s besides the tens of thousands of dollars, man-hours, and awareness-building efforts Country stations contribute throughout the year to (most likely) hundreds if not thousands of local worthy charities and causes, thus

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