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2014 October

  • Tale of Two Bar Graphs: Country Shares and Music Scores

    • 10/31/2014
    • Posted by: Mike O'Malley
    • Category: country radio programming
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    If you want to see just how long the current ‘up’ ratings cycle has been going on for country, this just-released Nielsen bar chart and This Week In Music article affords a nice 10,000 foot view: According to Nielsen, country is the “top national format among Millennials (aged 18-34) and Generation X’ers (aged 35-49). And audience

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  • Name That Tune in 7 Seconds (Or 7 Words)

    • 10/28/2014
    • Posted by: B Brenner Believes...
    • Category: Uncategorized
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    Radio can take a lesson from songwriters when it comes to storytelling and grabbing attention. Yes the music can make a song memorable, but a well written line in a song can have an even greater impact. When you open the mic, you have seven seconds to capture the listener’s attention or they are gone.

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  • TSL: Profiting from a Limited Time Only Strategy

    • 10/23/2014
    • Posted by: Mike O'Malley
    • Category: marketing, radio programming
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    “The problem with your business,” the consultant explained, “is that your customers are saying, ‘If I don’t buy from you today, I’ll buy from you tomorrow.’” That discussion wasn’t about radio, but it certainly could have been. Each time a listener decides to listen tomorrow instead of today, the opportunity for an additional listening occasion

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