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2018 April

  • Showcase Your Station this Summer: 5 Marketing Lessons from the Vegas Golden Knights

    • 04/30/2018
    • Posted by: Mike O'Malley
    • Category: marketing, radio
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    If you were in Las Vegas earlier this past April for the NAB (or for any reason), you might have done a double-take. Let me clarify. Las Vegas offers plenty of reasons to take a second look at something, but the above advertising piece for the Vegas Golden Knights NHL team is what I’m talking

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  • New Nielsen Diary Monthly Radio Insights: Granular Information Programmers will Love

    • 04/04/2018
    • Posted by: Mike O'Malley
    • Category: Uncategorized
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    “Extrapolations will become a thing of the past.” That’s how Nielsen’s Jon Miller, VP, Audience Insights, sees the impact of “Diary Monthly Radio Insights,” the new service Nielsen rolled out to diary markets last week. The slug line for this series of reports is “granular insights delivered quickly.” And that’s pretty much exactly what you

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