Jaye Albright
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2018
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A&O&B’s Year End Music Rewind: Was Country Music in 2018 A Bit Squirrelly?
- 12/18/2018
- Posted by: Mike O'Malley
- Category: country music, country radio programming, radio programming
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Country music in 2018 was a mixed bag. Some might say it was even a bit squirrelly. But before we get to all of that, here are the Top 15 songs for 2018 based on A&O&B’s research scores and airplay recommendations: RANK ARTIST TITLE Final LAL Callout Final Positive 1 Brown, Kane Heaven 1
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Is Alexa Still Radio’s Friend?
- 12/07/2018
- Posted by: Mike O'Malley
- Category: air talent, Alexa
With the latest upgrade, Alexa is lobbying to replace your station’s music director. OK, that’s a little over the top. However the software is now allowing a back and forth with device owners who are Amazon Prime or Amazon Music Unlimited subscribers. The goal is to create for them more personalized playlists. Additional dialogue is
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Tagline Thinking: 5 Ways to Create A Competitive Advantage
- 11/29/2018
- Posted by: Mike O'Malley
- Category: branding, radio programming
One way to find out how a brand wants to be perceived is to check its tagline. A strong tagline needs to be relevant and meaningful to the target. A good one, like Wal-Mart’s “Save money. Live better,” is helpful in defining who you are as a brand and what you’re famous for. Such taglines
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A&O&B’s 4th Annual CMA Awards Infographic Lets You Be a Know-It-All
- 11/14/2018
- Posted by: Mike O'Malley
- Category: CMA Awards
A&O&B always looks forward to the annual CMA Award Show. And we look forward to creating and sharing with you our annual CMA Awards Infographic. This is our 4th one. It celebrates not only this year’s 52nd annual show, but also the “halfway point” to here – the 26th show – with some guaranteed “oh,
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Just in Time for Halloween: Some Very Scary Audio
- 10/31/2018
- Posted by: Mike O'Malley
- Category: air talent, Halloween
I’m not the horror movie type, but I have heard my share of very scary audio. And I’m not talking about “War of the Worlds.” Just in time for Halloween “fright night,” here are six terrifying breaks guaranteed to give you the chills. Read on at your own risk… Attack of the Me Monster
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The Country Music Hall of Fame and the Power of a Performance
- 10/03/2018
- Posted by: Mike O'Malley
- Category: country radio, country radio programming
I remember the very first time I met Country Music Hall of Fame member-elect Ricky Skaggs. It was in the mid-80’s when I was the PD of Kix 106 in Washington, DC and Ricky and his band were playing a local venue. What I remember most about our pre-show meeting was Ricky’s repeated use of
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Buzz Ride: Earned Media Thoughts Via Apple
- 09/12/2018
- Posted by: Mike O'Malley
- Category: advertising, country radio programming, radio programming
There are plenty of ways to measure success. And Apple, by almost every measure is a hugely successful company. This past August, Apple became the first company ever to have a market cap of over $1 trillion. Investopedia did the math and estimated an investment of less than $1000 in Apple’s 1980 IPO would have generated
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Episodic Content: Lessons from a Bunch of Bananas
- 08/28/2018
- Posted by: Mike O'Malley
- Category: advertising, radio programming, storytelling
It’s the episodic content of the grocery world. You might have seen this floating around Facebook and Twitter earlier his month – the South Korean grocery chain that is selling six packs of bananas. Each banana is in its own stage of ripeness allowing for a fresh piece of fruit each day across the week.
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COUNTRY MUSIC HALFWAY THROUGH 2018: LISTENERS SAY “BETTER”
- 07/27/2018
- Posted by: Mike O'Malley
- Category: country music, country radio programming
“Country music is getting better” is a sentiment I’ve been hearing more of these days. And it’s not just coming from Program Directors. It’s coming from listeners, too. Earlier this year when we presented Roadmap 2018 at A&O&B’s annual pre-CRS seminar in Nashville, the percent of respondents who felt that in 2017 “country music had
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How Was Your (Website’s) Fourth of July?
- 07/10/2018
- Posted by: Mike O'Malley
- Category: radio programming
“So how was your Fourth of July?” was likely one of the questions you were asked a lot last week. Hopefully you could truthfully answer that it was terrific. But what if you were asked, “How was your station website’s Fourth?” OK, nobody’s going to ask that. But that doesn’t mean that listeners didn’t attempt
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