Jaye Albright
206 498 6261
2018
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10 Ways to Keep Your Face in Facebook
- 06/27/2018
- Posted by: Mike O'Malley
- Category: country radio programming, social media
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Recently we posted about the importance of being in the right place at the right time when showcasing your station this summer. Of course this means on social media, too. Where Listeners are on Social Media Using A&O&B’s 2018 Roadmap data, here’s how 25-54 Country Radio Listeners in the US and Canada use Social
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COUNTRY RADIO HALL OF FAME: CONGRATS TO CLASS OF 2018!
- 06/25/2018
- Posted by: A&O&B
- Category: Country Radio Hall of Fame
The Country Radio Hall of Fame celebrated the induction of the Class of 2018 Wednesday night in Nashville. Here are some photos. Country Radio Hall of Fame Class of 2018 Left to right: Steve Harmon, Scott Evans (Harmon & Evans), Andy Ritchie, Allison Mencer (Andy & Allison), Tim Fox, Tracy Barrett, Bill Berry (Barrett,
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Country Fans’ Love for Music and Artists On Display at CMA Fest (Again!)
- 06/11/2018
- Posted by: Mike O'Malley
- Category: country music, country radio programming
It could have been just another Uber ride to the airport. Instead it turned into a wide-ranging, fun, and insightful conversation between Donnie, the driver, and me. As we wove our way around the Nashville streets closed for CMA Fest, Donnie revealed that he had recently retired from his long career of “driving Ms. McEntire.”
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The One Thing That Will Make You A Better Coach or Manager
- 05/16/2018
- Posted by: Mike O'Malley
- Category: air talent, coaching, content, Talent
Is the way you coach helping or hurting? A recent Olgivy and Mather blog post got me thinking about this – specifically the gap that can occur between the words we use to coach and the results we anticipate. The post “’Content’ is a terrible term. Please stop using it” from John Long was about
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Showcase Your Station this Summer: 5 Marketing Lessons from the Vegas Golden Knights
- 04/30/2018
- Posted by: Mike O'Malley
- Category: marketing, radio
If you were in Las Vegas earlier this past April for the NAB (or for any reason), you might have done a double-take. Let me clarify. Las Vegas offers plenty of reasons to take a second look at something, but the above advertising piece for the Vegas Golden Knights NHL team is what I’m talking
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New Nielsen Diary Monthly Radio Insights: Granular Information Programmers will Love
- 04/04/2018
- Posted by: Mike O'Malley
- Category: Uncategorized
“Extrapolations will become a thing of the past.” That’s how Nielsen’s Jon Miller, VP, Audience Insights, sees the impact of “Diary Monthly Radio Insights,” the new service Nielsen rolled out to diary markets last week. The slug line for this series of reports is “granular insights delivered quickly.” And that’s pretty much exactly what you
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Why Now Might Be the Perfect Time To Launch a Podcast
- 03/22/2018
- Posted by: Mike O'Malley
- Category: podcasting, radio
It’s been a good few weeks for podcasting – certainly in terms of industry word of mouth. Much of the recent podcast talk is being driven (and deservedly so) by the latest installment of the Infinite Dial released earlier this month from Edison Research. In it, Edison reported that 73 million (26% of the 12+ population)
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Switchability: Seven Ways to Keep Listeners from Switching
- 01/26/2018
- Posted by: Mike O'Malley
- Category: Audience Research, country radio, radio programming
This is always an exciting time of the year for A&O&B stations as it’s the time when their listeners are taking part in our annual online perceptual study, Roadmap. Roadmap delivers a wealth of information about listeners: their preferred sub-genres of music, how they feel about their station’s morning show, social media and tech
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Formats With the Most Momentum Entering 2018 Plus 3 Questions to Ask For Growth
- 01/04/2018
- Posted by: Mike O'Malley
- Category: Nielsen ratings, radio programming, Radio Ratings
Each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January through November in PPM markets. Trending the data suggest formats with the most momentum. There are separate rankings for 6+, 18-34 and 25-54. Before we got to the trends, here are Nielsen’s
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